“We needed a dynamic, efficient way to showcase our unique and healthy menu,” says Justo Pozo, President of Gotham Kitchen, LLC. “We wanted a system that could be customized and reflect our clean, modern brand and stores since we have significant expansion plans over the next few years. Texas Digital’s VitalCAST digital menus have the flexibility to schedule specific promotions and pricing while making content changes in real-time. The system is user-friendly and has been a great investment for our Energy Kitchen franchise.”
Type of Project
Digital Menu Boards
Energy Kitchen is a casual dining restaurant that offers a healthy alternative to fast food. The company needed a dynamic yet affordable way to display their unique menu offerings, which are all 500 calories or less. Energy Kitchen currently has locations in New York, New Jersey and Florida, with plans for expansion in the near future. Therefore, the company needed a digital signage system that could manage all menu boards from one central location, but could also display unique menu content in separate markets if needed.
NCR Vitalcast Digital Signage Solution, NCR/Texas Digital’s digital signage software solution was installed along with four 46” LCD displays acting as digital menu boards at the Pinecrest, Florida Energy Kitchen location. The franchise has taken advantage of the day-parting feature in Vitalcast by scheduling menus to automatically switch between breakfast and lunch. The company also enjoys the convenience of instant price and content updates, saving both time and money compared to the hassle of making these changes on static menu boards. Energy Kitchen uses the screens to display menus, pricing, nutritional information, social media pages and corporate branding.
The digital menu boards have had a positive impact on Energy Kitchen and have been a great investment for the franchise. “We are now able to better serve our customers due to the clear communication of our menu items” says Justo. “The screens give the restaurant a crisp, professional feel and have helped create the atmosphere we are striving for in our restaurants.”
NCR Vitalcast Digital Signage Solution communicates the unique menu options the restaurant has to offer in an affordable, eye-catching way. When the federal caloric labeling law goes into effect in the near future, the franchise will be able to update the menu boards with the necessary caloric information in real-time, allowing the restaurant chain to instantly comply with the law. Energy Kitchen is highly satisfied with Vitalcast and is installing NCR/Texas Digital’s digital menu boards at additional current and new build locations.
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