Location

San Antonio, TX

Type of Project

Digital Menu Boards

The Challenge

Since opening its first restaurant in 1967, Sbarro has focused on providing quality food and exceptional customer service. When designing the layout for the new restaurant in the San Antonio, Texas airport, Sbarro’s main focus was enhancing their customer’s experience in the store. The company wanted a simple and quick way to update pricing and product media without having to order new mylars or other print material. Since competition is strong inside the airport, the company also wanted to implement a differentiating factor that would set them apart from other vendors that used static signage.

The Solution

Texas Digital implemented a turnkey solution to install, configure and manage three digital menu boards at the new Sbarro location. Using Texas Digital’s VitalCAST software, price and media changes are now made instantly, saving Sbarro both time and money. Sbarro is using the new digital menu boards to enhance branding efforts and display a combination of menu and product advertising video clips in an effort to up-sell customers at the register. These digital menu boards are a unique characteristic compared to other vendors within the airport and serve as a “wow” factor upon entering the store.

The Results

With the digital menu boards installed by TDS, Sbarro has experienced cost savings on print media when prices and products change. The company is now able to provide better customer service and draw more customers into the store with the digital menu boards. Sbarro can now greet customers with eye-catching dynamic content, which results in sales lift and more repeat business. Texas Digital successfully met Sbarro’s needs and helped the company enhance their customer’s experience within the store.