News & Events

Texas Digital Installs Digital Signage With One of Washington’s Oldest Theatre Companies

(October 27, 2009) College Station, Texas – Texas Digital Systems Inc., a worldwide leader in digital signage technology, is proud to announce that its VitalCAST Digital Signage installation at The Majestic theatre in Yakima, Washington, has just been completed. The Majestic is owned by Yakima Theatres, one of the oldest and family owned theatre companies in Washington and the United States.

Yakima Theatres chose Texas Digital’s VitalCAST solution to showcase its concessions, box office and auditoriums in a more professional, visually appealing format. “Digital signage gives you more options.  It’s easier to change, and it’s got more ‘pow’ to it than some of the static signage,” said Jeneanne Siekawitch, Yakima Theatres’ marketing and advertising director. 

The Majestic’s installation included four 42-inch LCD screens in the concessions area, two 42-inch screens in the box office, two 52-inch screens in the lobby as directionals, and one 22-inch LCD at the entrance of each theatre for all 10 screens. Powered by VitalCAST software, these screens can now feature digital menu boards, movie posters and trailers, and movie title and show time information automatically relayed from their point-of-sale ticketing system. Additionally, all screens can be updated on-site with no downtime.

“The biggest things that drew me to VitalCAST are the capabilities that the system has,” said Stephen Mercy, vice president of Yakima Theatres. “It basically allows us to do whatever we wish – take content from Texas Digital or get it from somewhere else. We enjoy the flexibility.”

Yakima Theatres General Manager Dale Carpenter is excited about the implementation of digital signage. “Obviously it looks attractive. When people look at something that’s easy on the eyes, they tend to look at it longer,” he said. By featuring concessions products and movie offerings on digital screens with eye-catching videos and imagery, Yakima Theatres hopes to promote interest and remind people of what they’re selling.

“VitalCAST is an excellent solution for an independent theatre chain like Yakima Theatres because it allows for quick and complete control of their theatre’s total signage by their existing in-house personnel – there is no need for an IT staff in order to manage the system,” said Dennis Davidson, president and CEO of Texas Digital.

About Texas Digital:
Established in 1972, Texas Digital is a leading provider of digital signage solutions, with over 22,000 units installed worldwide. Texas Digital’s customers include leaders in the entertainment industry from movie theatres to theme parks to sports stadiums, arenas and other entertainment venues. For more information on Texas Digital and its products, visit www.txdigital.com.

About Yakima Theatres:
Yakima Theatres has been in business since June 1912, when Mercy’s great-grandfather bought his first theater. Originally the theatre featured stage acts and road shows, and the company has progressed through film’s entire history. Mercy is the fourth generation involved in the running of the company, which now encompasses three theater locations with 24 screens in the greater Yakima area. The Majestic theatre was named after the first, original theater, and has been open since 2005. For more information, visit www.yakimatheatres.com.

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