Convenience Stores
Add a Digital Twist to Your In-Store POP
Effective Point-of-Purchase (POP) displays can have a dramatic impact on Convenience Store (C-Store) sales. Dynamic digital signage combines the proven impact of broadcast-style ads with the effectiveness of traditional POP advertising like shelf-mounted signs, hanging posters and other printed media.
Utilizing live media feeds and content creation, VitalCAST is a state-of-the-art, cost-effective, attention-grabbing messaging solution inside your C-Store AND outdoors at the gas pump. It features an easy-to-use, scalable platform that allows you to manage a single location or multiple stores from one location. You can also update information on each display in near-real-time to promote in-store sales and specials.
Indoor LCD or plasma and weatherproof, daylight readable outdoor LCD displays installed in strategically chosen locations in your store or at the gas pump focus your customers’ attention on your offerings and increases the likelihood of impulse purchases at your store.
Why Digital?
• 84% of shoppers age 18-34 find digital signage featuring product or sale information to be helpful. Highlighting particular products at the point of purchase increases impluse purchases.
• 81% of consumers are most interested in seeing in-store programming featuring sales and specials for the store they are in. Why not tell customers about things they want to know?
• 46% of male shoppers are interested in seeing sports news and scores. Showing your store information side by side with sports, news and other televsion feeds creates an enjoyable experience for your customers while extending your advertising reach.