The need and opportunity to inform and to promote new products to your customers is paramount. Every visit by a customer to your store is an opportunity to sell. Maximize that opportunity!

Businesses are increasingly turning to a variety of merchandising alternatives to deliver crisp and targeted messages to customers at the point of sale. Digital marketing or merchandising is rapidly enhancing or replacing banners, posters, back-lit poster boxes and other paper-based forms of communication. Your customers' needs change quickly and digital marketing enables you to cater to their changing interests.

So exactly what is digital merchandising? The use of eye-catching, dynamic graphics and moving images in full color on plasma or liquid crystal displays (LCD)s. These monitors can be either stand-alone or grouped together depending on your preference and marketing strategy . Texas Digital uses VitalCAST – a powerful digital content scheduling program - to transmit messages in any combination of static images, animated graphics, and full motion video. Marketing messages can be mixed with weather, sports, news, financial update tickers, entertainment news and trivia.

Near real-time, flexible delivery

Information can be updated and adapted as quickly as business needs change – in a matter of minutes rather than days or weeks compared to printing new printed materials. In addition, businesses can send the same message to either all customers at the same time or tailor messages to a particular audience by time or day part. With digital displays, your business can customize the time intervals, message content and frequency to ensure that customers don't see messages repeat during long wait times.

Save money with digital merchandising that would otherwise be spent designing and printing brochures and posters. Digital merchandising‘s ability to constantly update display content in minutes makes it a versatile and effective delivery tool that gets noticed and remembered by your customers.

Once scheduled, digital marketing guarantees execution of your promotions , freeing you from the worries of whether your employees remembered to change or update the promotional material in their store on time.

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In a joint study conducted by KPMG and Indiana University, researchers found that consumers are 5 to 10 times more likely to notice dynamic media than static media, and 2 to 5 times more likely to recall the message.